The Vegan Dictionary

The ultimate reference guide to veganism taking shape in a coffee table book.

Book Cover

Book Interior

Website Development

Brill is a window and door installation company based in Hungary that offers a wide range of products including doors, windows, windowsills, and shutters.

The scope of the project was to create a recognizeable logo for the company to make sure they are able to stand out from the competition and with that a business card and a vehichle vinyl design.

To depict the company's clean and precise service, the design of the logo had to

My objective for the logo was to represent the company's values of delivering a meticulous and uncluttered service to their customers. To achieve this, the logo features two windows with sharp, precise edges, coupled with a clean, modern typography.

The Brief

Design the world's first comprehensive guide to veganism from cover-to-cover, and a promotional website.

Moodboarding session with the client in Figma

Before the design

In a kickoff meeting, we went over what the author's vision was and how he wanted the book to be percieved:

A clean, modern look

White background, aligned and geometric typography

Bold yet sophisticated type and colours

Using green to emphasise veganism and a clean typeface

Serious but exciting tone

Showing recognisable words from the dictionary and using them to form a “V” shape to connect to veganism.

Exploring concepts based on the directions set by the moodboarding session

First drafts of the book cover

Building on the moodboarding insights, I explored multiple concepts with varying:

  • Typography styles
  • Word structures
  • Layout structures

The first variations of the book cover

Book cover final version

The winner concept from the first draft round was a layout where the most recogniseable words from the dictionary were arranged in the shape of a "V" (as in Vegan).

The final concept of the book cover

The final version of the book cover (with the back cover and the spine)

Book interior layout

600+ dictionary terms

The layout had to make room for over 600 terms that each had different definition lenghts, pronounciations, and categories

Easy to navigate

To make navigation easier, we included Guide letters and term categories

Spacious yet efficient

To keep the dicitonary easy to read, while not wasting pages, we decided to include 2 terms per page.

Typefaces used throughout the book

Layout design choices

Text alignment


Since the entries varied in length, we chose left-aligned text for increased readability.

Navigation


To make navigation easier and give a "dictionary feel" to the book – we decided to include a thumb index on the side of the pages that indicated which letter is present on each page, making navigation easier.

Page structure and typeface use

The final book interiour layout

Promotional Website

The promotional website was designed to:

  • Drive sales and offer buying options
  • Highlight the book's features and story
  • Encourage visitors to sign up to the newsletter

Visit live website

Note: Changes to the website are managed by the client.

Website desktop version

Website mobile version

Strategic website design

The one-page promotional website was built in Webflow.

The clean, responsive, and user-friendly design was based off of the book’s aesthetic.

Clear calls-to-action (CTAs) are strategically placed throughout the page to guide visitors toward purchasing the book. Testimonials and user feedback are included to build trust.

website desktop version

"Ákos was hands-down the best design hire I could've made for my book. He worked quickly, made erudite suggestions, and is hugely conscientious."

– Rory Cockshaw, author of The Vegan Dictionary

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