The ultimate reference guide to veganism taking shape in a coffee table book.
We began the book cover design process with a collaborative moodboarding session with the author.
Indetified themes:
Moodboarding session with the client in Figma
Building on the moodboarding insights, I explored multiple concepts with varying:
Exploring concepts based on the directions set by the moodboarding session
The first variations of the book cover
The winner concept from the first draft round was a concept where the most recogniseable words from the dictionary were arranged in the shape of a "V" – as in Vegan.
The final concept
The final version of the book cover (with the back cover and the spine)
The dictionary contained 624 entries, each including a title, phonetic pronunciation, description, and category. The goal was to make the dictionary easy and fun to read while maintaining a cohesive and clean style.
Typefaces used throughout the book
Since the entries varied in length, we chose left-aligned text for increased readability.
Navigation
To make navigation easier and give a "dictionary feel" to the book – we decided to include a thumb index on the side of the pages that indicated which letter is present on each page, making navigation easier.
Page structure and typeface use
The final book interiour layout
The promotional website was designed to:
Note: Changes to the website are managed by the client.
Website desktop version
Website mobile version
The one-page promotional website was built in Webflow.
The clean, responsive, and user-friendly design was based off of the book’s aesthetic.
Clear calls-to-action (CTAs) are strategically placed throughout the page to guide visitors toward purchasing the book. Testimonials and user feedback are included to build trust.
website desktop version
"Ákos was hands-down the best design hire I could've made for my book. He worked quickly, made erudite suggestions, and is hugely conscientious."
– Rory Cockshaw, author of The Vegan Dictionary
