The ultimate reference guide to veganism taking shape in a coffee table book.
Design the world's first comprehensive guide to veganism from cover-to-cover, and a promotional website.
Moodboarding session with the client in Figma
In a kickoff meeting, we went over what the author's vision was and how he wanted the book to be percieved:
A clean, modern look
White background, aligned and geometric typography
Bold yet sophisticated type and colours
Using green to emphasise veganism and a clean typeface
Serious but exciting tone
Showing recognisable words from the dictionary and using them to form a “V” shape to connect to veganism.
Exploring concepts based on the directions set by the moodboarding session
Building on the moodboarding insights, I explored multiple concepts with varying:
The first variations of the book cover
The winner concept from the first draft round was a layout where the most recogniseable words from the dictionary were arranged in the shape of a "V" (as in Vegan).
The final concept of the book cover
The final version of the book cover (with the back cover and the spine)
600+ dictionary terms
The layout had to make room for over 600 terms that each had different definition lenghts, pronounciations, and categories
Easy to navigate
To make navigation easier, we included Guide letters and term categories
Spacious yet efficient
To keep the dicitonary easy to read, while not wasting pages, we decided to include 2 terms per page.
Typefaces used throughout the book
Since the entries varied in length, we chose left-aligned text for increased readability.
Navigation
To make navigation easier and give a "dictionary feel" to the book – we decided to include a thumb index on the side of the pages that indicated which letter is present on each page, making navigation easier.
Page structure and typeface use
The final book interiour layout
The promotional website was designed to:
Note: Changes to the website are managed by the client.
Website desktop version
Website mobile version
The one-page promotional website was built in Webflow.
The clean, responsive, and user-friendly design was based off of the book’s aesthetic.
Clear calls-to-action (CTAs) are strategically placed throughout the page to guide visitors toward purchasing the book. Testimonials and user feedback are included to build trust.
website desktop version
"Ákos was hands-down the best design hire I could've made for my book. He worked quickly, made erudite suggestions, and is hugely conscientious."
– Rory Cockshaw, author of The Vegan Dictionary