I was tasked with creating a brand identity for Veganna – an organisation who's goal is to bring vegans and vegan-curious people together through events.
Anna, the client, needed help creating a visual brand identity and logo for her new organization, which brings vegans together.
Through our conversations, we identified three key themes that represent the heart of her organization: nature, organic, and reliability. These became the foundation for the design.
Listing the key words, goals, target audience on my whiteboard after the kickoff meeting.
Anna, the client, needed help creating a visual brand identity and logo for her new organization, which brings vegans together.
Through our conversations, we identified three key themes that represent the heart of her organization: nature, organic, and reliability. These became the foundation for the design.
The process of designing the logo inspired by the flower of life symbol
To blend the symbol seamlessly with the typeface, we explored a few different placements: In a straight, centered position, it felt reliable—but also too stiff and lifeless.
Rotated on its edge, it came across as unstable, which didn’t feel right either.
The final version was rotated just enough to align with the curves of the typography. This gave it a sense of movement and life, while still feeling grounded and trustworthy—exactly the balance we were looking for.
The colour choices—green, orange, beige white, and dark grey—were carefully selected to reflect Veganna’s connection to nature and sustainability.
The primary green gives an earthy, organic feel. Orange adds warmth and energy. Beige white softens the overall look, offering a more natural alternative to bright white. And dark grey adds a sense of balance and reliability.
To make sure the logo works well everywhere, we created both horizontal and stacked (vertical) versions.
The horizontal version is perfect for banners, websites, and other wide layouts.The stacked version fits better in tighter spaces like mobile screens or profile pictures.
"It was a pleasure to work on my logo/brand together with Ákos. Professional, efficient, skilled and with good guidance. I am very happy with the results!"
– Anna Hansson, founder of Veganna AB
